Think you dont have the budget to hire a marketing consultant? Think again. Marketing and public relations expert Margie Fisher has created a business model that enables even small one-and-two person companies to get national media coverage they never dreamed they could afford. Fishers clients see placement in The New York Times, USA Today, Wall Street Journal and more.
BOCA RATON, FL (PRWEB) Sept. 6, 2005 Marketing expert Margie Fisher got tired of hearing small business owners wail: I wish there was a low-cost way for my business to get media coverage but I cant afford fat public relations retainers. Besides, what if I pay some public relations firm thousands of dollars and then they come up with nothing?
Fisher found a way to help. Today, Margie Fisher Public Relations offers the Pay For Results Publicity Program where clients pay only if they get media coverage.
The retainer model is the way most public relation firms practice, says Fisher, but that model just doesnt work for many small companies.
Fisher wont soon forget Steve Sims, her first Pay-For-Results client owner of Bluefish Concierge, a transportation and entertainment company that caters to executives, celebrities and other well-heeled types who can afford to lease $250,000 automobiles and fly in Hollywood stars to perform at private parties. The West Palm Beach company has been featured in a string of top-tier media including Entrepreneur, The New York Times, The Orange County Register and the Palm Beach Post.
Ive worked with other public relations firms, says Sims, but none competes with Margie.
Fisher says some clients want an even lower-cost public relations choice. Enter the Reduced Fee Publicity Program.
The concept is simple, says Fisher. Lets say one of my staff is speaking with a reporter from USA Today and that reporter mentions a story hes working on, and we have a client who would be a good fit for it. Heres where a Reduced Fee Publicity Opportunity, kicks in, she says. I can offer much lower fees because we dont have to pitch the story idea, only the source and this saves a lot of time.
Fisher says she and her staff speak to many editors and reporters every day. It just stands to reason that these journalists are seeking sources for other stories theyre working on.
Wendy Almquist, owner of Boca Raton-based Beeswax Candle Company is one of Fishers low-cost publicity clients.
Margie called and said the the Wall Street Journal needed a source, and I fit the criteria. For a very small fee, my little company was featured in the nations most prominent business publication.
Fisher also publishes a free bi-weekly online newsletter that offers practical public relations tips that business owners and professionals can put to work immediately. Each issue includes several reduced fee publicity opportunities.